HEINRICH, Michael
Title: Professor, Director of Southern Cross Plant Science Center
Address: Southern Cross Plant Science,
          Southern Cross University, PO Box 157,
          Lismore, NSW 2480, Australia
Email: michael.heinrich@scu.edu.au
Professor Michael Heinrich is a pharmacognosist, biologist and anthropologist specializing in medicinal and food plant research, especially bioactive natural products as well as food and medicinal plant usage (ethnopharmacology), previously in Mexico and the Mediterranean. He is currently Director of Southern Cross Plant Science Centre at Southern Cross University and leads a team working across a range of research and commercial platforms including metabolomics/phytochemistry, phytopharmacology, ethnobiology, DNA technologies, genomics, plant improvement and bioinformatics. Michael has edited and co-authored five books on medicinal and food plant research and published well over 180 refereed scientific papers and a large number of international conference papers. He is Editor in Chief of the new journal Frontiers in Ethnopharmcology (www.frontiersin.org, together with Prof. Ding-Feng Su, Shanghai), Review Editor of the Journal of Ethnopharmacology and Subject Editor of Phytochemistry Letters and the Journal of Pharmacy and Pharmacology.?For many years he has worked on bioactive secondary metabolites from plants with a particular focus on anti-inflammatory compounds using the transcription factor NF-kappaB as a key lead. Some more recent examples of projects include: Metabolomic research on medicinal and other plants, the use of herbal medicines in migrant communities in London, history of medicinal plant use in Europe and food and medicinal plant usage in the Mediterranean. Recent research projects centre on the value chain between producers and consumers of herbal medicines and food supplements.